The digital Transformation : a great forward development
 |
| Image credit : iStock |
Company is a commercial organization , there are lots of employees works as a social media handle profile but the first and important question is why they work on the company`s social media handles ? how it is effect on company , let we know about this !
First of all , we all are digital because we want globalization and always want something new in our life like innovation . Social media plays very important role on it . Social media effects our lifestyle , like what product is good for our health , who is the better company to buy product – Your Decision upon it , effects directly on company`s economy system . So, Company want to spread positive face of organisation among all the age group of people . Lots of customers target through social media , thus company want to a better connection of their public on social media , therefore company earn profit through social media .
Company wants more and more customers for their benefits . when lots of customers buy their product then its makes a brand image of organization and effects the economy of company .
What is Digital Transformation ?
We understand about the word “ digital “ ! A/c to Google , Digital means – using an electronic system that uses the numbers 1 and 0 to record sound or store information , and that gives high – quality results . We all are digital because we enjoy our life with easy manner using internet , social media , and whole facilities of this world available on Internet . So , any company have responsibility to serve their services in a digital manner , thus it is easy to buy for customer and earn for company .
But In Today`s generation , As an organization its necessary for you to develop your digital system ! How it is possible ? Let we know !
DIGITAL TRANSFORMATION ?
Digital transformation is not just a buzzword . It`s an essential topic for businesses around the globe and a pick of savvy CXOs . Before start the digital transformation , we need to approach on concept and intelligence . We can make positive impact on public / customer through digital transformation .
Digital Transformation means – Using technology to create differentisting ways of doing business to drive growth in new & existing markets .
Needs of Digital Transformation:
Business need digitalization , without it they can`t reach our customer in easy manner , can`t earn profit ! Let we know about why business needs digital Transformation-
1. Business Globalization - Day by day development is necessary in business . Its effects the Income of company . You need some tool kit & human resource have intelligence . Globalization helps company to make the network marketing & brand image over the world . Great network means great income for company .
2. To create brand image – To create brand image its not enough to be digital but also u work daily on it i.e. digital transformation . Its help to customer remember and create unique and best image of your product than others . Its also effect your market image .
3. Earn Profit – Profit means – a lot for any commercial brand or company . company earn profit and digital need transformation . What you thing about it ? Yes , of course its effect your brand image , your income ! great profit means - workers great interest in work , because profit means great income of your company`s workers .
4. Strong network marketing – company need great network of their customers , its only depend upon the strong network marketing . you need to work on it , you have great human resource and intelligence to make strongest network for company .
ADVANTAGES & DISADVANTAGES OF DIGITAL TRANSFORMATION :
ADVANTAGES –
1. A/c to GOOGLE , digital transformation makes your business more competitive : well – suited technologies allow your business to be more flexible , efficient & productive , improving ROI .
2. Makes your employees more productive : It gives to employees that the ability to fulfil their potential . Even simple programs like messengers or cloud services can boost worker`s performance just by facilitating access to information .
3. Provide better customer experience : As a customer when you buy something from digitally , then it gives you’re a very easy process to send your feedback about your shopping from company , about their product and about the nature of delivery boy . The best example to this – when you buy something online from Amazon then after delivered u need to fill the feedback form very easily by clicking a link.
Disadvantages –
1. Never – ending change : The digital marketing Is fast & furious in its evolution . The its needy to develop your digital transformation day by day , A/c to the interest of people . As a company , you have to ready quickly for further digital transformation .
2. Innovation of New technologies takes time : As an organization , you have to be innovative , but its not that easy because when you ready for innovation ,lots of work have been done . Thus it takes time . You need to careful for positive innovation .
3. Can cause upheaval & uncertainty for employees : In this age of constant digital upheaval , it`s important to provide workers with the support they need to feel motivated to give 100% & feel secure in their jobs .
Conclusion :
Digital marketing is necessary for Today`s business but it is important to understand it`s advantages and disadvantages . Here, lots of fake company make fool to public for benefits . Thus as a customer you have to active . But also Digital marketing is very important for any organization / company . You need to make a balance for it .
Post a Comment